Guide to the 2027 US trade shows you shouldn't miss
How to read this guide
In 2027, the US trade shows that really matter for those exporting from Italy, Spain, France, Germany and Latin America are just over thirty. We have selected them in six sectors: Food, Wine, Spirits and Beer, Cosmetics, Home and Design, Fashion and Jewellery.
Each sector is divided into two levels, based on the profile of the buyers seen in previous editions:
- High TierNational chains, large distributors, the three-tier system wholesaler. They require volumes, landed prices, full compliance (FDA, MOCRA, TTB/COLA) and often an already active importer.
- Tier Medio: independent importers, specialized retail, horeca, sommeliers, LATAM buyers. Smaller volumes, more accessible formats: ideal for testing the market.
Status of the dates. “Confirmed” = announced by the organizer. “To be confirmed” = taken from third-party calendars or estimated based on historical cycles. Latest edition = 2026 if already underway, otherwise 2025. The current costs are in dollars per square meter (1 m² = 10.76 sq ft).
Food
The Summer Fancy Food Show and Expo West remain the events with the most qualified buyers; for a first entry, Americas Food & Beverage in Miami is the most accessible door, even towards South America.
High Tier
| Fair | Date 2027 (duration) | Headquarters | Last edition: buyers and participants | Buyer profile | Stand USD/m² | Data |
| Summer Fancy Food Show | July 25–27 (3 days) | New York, Javits Center | 2026: over 32,000 professionals, nearly 14,000 registered buyers, foodservice distributors, and investors; 2,529 exhibitors from 57 countries (source) | Retailers and chains (Costco, Whole Foods, Wegmans), importers; 86% purchase or influence purchases | ~525 | Confirmed |
| National Restaurant Association Show | May 22–25 (4 days) | Chicago, McCormick Place | 2026: over 2,000 exhibitors, 580 international from 44 countries, visitors from 112 countries (source2025: approximately 53,000 visitors | Restaurant chains, foodservice distributors, hotels; there is an Italian pavilion for wine, spirits and oil | ~560 | Confirmed |
| Natural Products Expo West | March 2–5 (4 days, expo 3–5) | Anaheim (CA) | 2026: 66,000 registered and over 3,200 brands (source); about two-thirds qualified buyers | Whole Foods, Kroger, Amazon; natural, organic, health-conscious, even beauty products | ~1.330 | Confirmed |
| PLMA Private Label Trade Show | Mid-November (3 days) | Rosemont (Chicago) | 2025: approximately 14,000 participants, approximately 2,000 exhibitors from 65 countries, over 50 national pavilions | Retailer for private brands: large volumes, certificates and certifications | n.d. | To be confirmed |
Tier Medio
| Fair | Date 2027 (duration) | Headquarters | Last edition: buyers and participants | Buyer profile | Stand USD/m² | Data |
| Winter FancyFaire | January 17–19 (3 days) | San Francisco, Moscone Center | 2026: over 12,000 professionals, over 4,000 buyers, including 1,835 key buyers, over 1,000 exhibitors | Independent specialty stores on the West Coast, e-commerce | n.d. | Confirmed |
| Americas Food & Beverage Show | 27–29 September (3 days) | Miami Beach Convention Center | 2025: over 13,000 participants and buyers from more than 90 countries, over 900 exhibitors | Importers, Hispanic retail, Caribbean and Latin America; designed for SMEs | n.d. | To be confirmed |
To display them, at least FDA registration of the facility, a US Agent, and compliant labels are required: Tier-High buyers verify this before placing an order.
Wine
For Italian wine, the reference is Vinitaly USA, but anyone who wants to enter the national distribution must go through WSWA, where the wholesalers of the three-tier system are located.
High Tier
| Fair | Date 2027 (duration) | Headquarters | Last edition: buyers and participants | Buyer profile | Stand USD/m² | Data |
| Vinitaly.USA | Autumn, dates to be announced (2 days) | 2026: New York, Pier 36 (October 26–27) | 2025 in Chicago: over 250 exhibitors and more than 1,500 buyers (source); 2026: 11,000 m² sold out, 300 exhibitors, over 400 buyers registered in September | Importers, distributors and horeca selected by ICE | n.d., often in ICE or regional collectives | To be confirmed |
| WSWA Access LIVE | February 1–4 (4 days) | Grapevine (Dallas), Gaylord Texan | Over 2,500 participants and 400 exhibition spaces; the distributors present move about 80% of the wine and spirits sold in the USA (source) | Wholesaler of the three-tier: serves an importer or a brand already distributed | n.d. | Confirmed |
Tier Medio
| Fair | Date 2027 (duration) | Headquarters | Last edition: buyers and participants | Buyer profile | Stand USD/m² | Data |
| Vinexpo Americas | May 11–12 (2 days) | Miami Beach Convention Center | 2026: 1,659 participants from 53 countries; 2025: over 2,100 professionals, 40% from Central and South America and the Caribbean (source) | US importers and LATAM; includes Be Spirits and Be No | n.d. | To be confirmed |
| Gambero Rosso Three Glasses | March 1st Chicago, March 3rd New York (1 day each) | Chicago, New York | Walk-around tasting reserved for trade and press; only the Tre Bicchieri award-winning wines are on display | Importers, sommeliers, retail premium | n.d. | Confirmed |
| Slow Wine Tour USA | March (1 day per city) | 2026: San Francisco, Austin, New York | Over 70 wineries per stop in recent editions | Horeca, wine shops, buyers attentive to sustainability | n.d. | To be confirmed |
| USA Trade Tasting | May (1–2 days) | Chicago, Morgan MFG | 2025: over 100 brands, free trade entry, conference for importers and distributors | Small and medium-sized importers and distributors | n.d. | To be confirmed |
To send samples to trade shows, you need the COLA waiver or an importer who handles them: this must be planned well before shipment.
Liquors, beer and spirits
In spirits, buyers meet more in the on-premise channel than in the pavilions: Bar Convent Brooklyn and Tales of the Cocktail are the places where cocktail bar listings are born. Miami Rum Congress is the showcase for rum and Latin American distillates.
High Tier
| Fair | Date 2027 (duration) | Headquarters | Last edition: buyers and participants | Buyer profile | Stand USD/m² | Data |
| WSWA Access LIVE (see Wine) | February 1–4 (4 days) | Grapevine (Dallas) | Over 2,500 participants; distributors that account for about 80% of the market | Wholesaler three-tier | n.d. | Confirmed |
| Bar Convent Brooklyn | June 8–9 (2 days) | New York, Industry City | 2026: more than 200 brands, of which more than 80 are participating for the first time | Bar program director, distributors of premium and craft spirits | n.d. | To be confirmed |
| Tales of the Cocktail | end of July (6 days) | New Orleans | 2026: July 19–24, with activations by major groups such as Diageo and Absolut (source); official numbers not published | Bartender, brand ambassador, international on-premise buyer | Sponsorships, not stands | To be confirmed |
Tier Medio
| Fair | Date 2027 (duration) | Headquarters | Last edition: buyers and participants | Buyer profile | Stand USD/m² | Data |
| Bar & Restaurant Expo (former Nightclub & Bar Show) | March 22–24 (3 days) | Las Vegas Convention Center | Unofficial figures not published | Owners of bars, F&B managers, bar chains | ~800 (equipped), ~610 (empty area) | To be confirmed |
| Miami Rum Congress | February 5–7 (3 days) | Miami Beach Convention Center | 2026: more than 600 professionals and more than 85 brands (source) | Buyer spirits; ideal for rum, cachaça and aguardiente from Mexico, Venezuela, the Caribbean | n.d. | To be confirmed |
| Craft Brewers Conference & BrewExpo America | April 5–7 (3 days) | San Antonio (TX) | Unofficial figures not published | American breweries: useful for those who sell malt, hops, equipment and packaging, less so for finished beer | n.d. | Confirmed |
Liquor enters the USA only through a federal licensed importer: for WSWA and Bar Convent, it is advisable to arrive with a partner already identified.
Cosmetics and beauty
Cosmoprof North America covers the entire year with two editions: Miami in January, more focused on Latin America, and Las Vegas in July, the largest event in the industry in the USA. Registration for MOCRA must be completed before products can be presented to retailers.
High Tier
| Fair | Date 2027 (duration) | Headquarters | Last edition: buyers and participants | Buyer profile | Stand USD/m² | Data |
| Cosmoprof North America Las Vegas | July 13–15 (3 days) | Las Vegas, Mandalay Bay | 2026: 26,500 visits from 88 countries; 952 exhibitors from 39 countries, 54% of which are international (source) | Retailers, distributors, investors; Cosmopack area for packaging and private labels | ~985 (price via agency) | Confirmed |
| Cosmoprof North America Miami | January 26–28 (3 days) | Miami Beach Convention Center | 2026: 19,000 visits from 105 countries, 800 exhibitors (source) | Distributors in the USA and Latin America | n.d. | Confirmed |
| NYSCC Suppliers’ Day | June 8–9 (2 days) | New York, Javits Center | 2025: over 11,500 participants and 675 exhibitors from 74 countries | R&D and brand purchases: ingredients, formulation, packaging | n.d. | To be confirmed |
Tier Medio
| Fair | Date 2027 (duration) | Headquarters | Last edition: buyers and participants | Buyer profile | Stand USD/m² | Data |
| America’s Beauty Show | April 3–5 (3 days) | Rosemont (Chicago) | Approximately 25,000 attendances are expected according to third-party estimates | Salons, hair and nail professionals | ~500 (staffed), ~420 (empty area), via agency | To be confirmed |
| Premiere Orlando | June 5–7 (3 days) | Orlando, Orange County Convention Center | 2026 (32nd edition): growing number of visitors and exhibitors; official figures not published | Beauty and spa professionals from the Southeast United States | n.d. | Confirmed |
| Natural Products Expo West, beauty area (see Food) | March 2–5 (4 days) | Anaheim (CA) | 66,000 registered in 2026 | Natural and online chains for clean and organic cosmetics | ~1.330 | Confirmed |
Home, design and materials
This is the sector where Italy and Spain are strongest: at Coverings, the two national associations are among the main pavilions. From 2027, ICFF will move its dates from May to November, along with BDNY.
High Tier
| Fair | Date 2027 (duration) | Headquarters | Last edition: buyers and participants | Buyer profile | Stand USD/m² | Data |
| KBIS – Kitchen & Bath Industry Show | February 2–4 (3 days) | Las Vegas Convention Center | 2026, Design & Construction Week with IBS: 117,000 registered visitors and 2,250 exhibitors | Kitchen and bathroom retailers, designers, builders | n.d. | Confirmed |
| Covers | April 6–9 (4 days) | Orlando, Orange County Convention Center | 2026: 750 exhibitors from nearly 40 countries; 77% of the visitors purchase or prescribe products (source) | Distributors of ceramics and stone, architects and designers | n.d. | Confirmed |
| High Point Market (spring) | April 10–14 (5 days) | High Point (North Carolina) | Approximately 75,000 visitors and 1,200 exhibitors according to third-party estimates | Furniture retailer, interior designer | Showroom, prices on request | Confirmed |
Tier Medio
| Fair | Date 2027 (duration) | Headquarters | Last edition: buyers and participants | Buyer profile | Stand USD/m² | Data |
| ICFF | November 7–9 (3 days) | New York, Javits Center, together with BDNY | First Autumn edition; no 2026 numbers published | Contemporary design, contract, hospitality | n.d. | Confirmed |
| Las Vegas Market (winter) | January 24–28 (5 days) | Las Vegas, World Market Center | Over 3,500 brands on display | Retail of furniture, accessories and gifts | n.d. | To be confirmed |
| HD Expo | May 4–6 (3 days) | Las Vegas, Mandalay Bay | Unofficial figures not published | Designers and hotel chains | ~960 (set up), ~780 (empty area), via agency | To be confirmed |
Fashion and jewelry
Reduced selection: three appointments, because the sector weighs less in our business. JCK is the one with the strongest Italian presence, with over 120 companies in 2026.
| Fair | Tier | Date 2027 (duration) | Headquarters | Last edition: buyers and participants | Buyer profile | Stand USD/m² | Data |
| JCK Las Vegas | High | June 4–7 (4 days); Luxury by JCK 2–3 June, by invitation | Las Vegas, The Venetian Expo | 2026: 17,500 buyers and retailers, over 30,000 professionals, more than 1,700 exhibitors (source) | Independent jewelry stores and chains | n.d. | Confirmed |
| MAGIC Las Vegas | High | February 16–18 (3 days) | Las Vegas Convention Center | Over 800 exhibitors expected according to third-party estimates | Chain stores, boutiques, sourcing buyers | ~860 (set up, via agency) | To be confirmed |
| Coterie New York | Average | February, dates to be announced (3 days) | New York, Javits Center | Unofficial figures not published | Contemporary women's clothing boutique | n.d. | To be confirmed |
How much does a stand cost per square meter?
For a standard stand, the average price found is around 815 USD/m², with a range from 500 to 1,330 USD/m². It’s just the space: setup, electricity, freight handling (drayage), travel, and samples are separate.
| Fair | Sector | USD/m² | What is included | Source of the price |
| Natural Products Expo West | Food | ~1.330 | Stand 10×8 ft with bench, stools, carpet and electricity (2026) | Hawaii Pavilion |
| Cosmoprof NA Las Vegas | Cosmetics | ~985 | Set up stand (CNY 7,000/m²) | Agency |
| HD Expo | House | ~960 / ~780 | Set up / bare area | Agency |
| MAGIC Las Vegas | Fashion | ~860 | Set up (CNY 55,000 for 9 m²) | Agency |
| Bar & Restaurant Expo | Spirits | ~800 / ~610 | Set up / bare area | Agency |
| National Restaurant Association Show | Food | ~560 | Stand 10×10 ft, pavilion Emerging Brands (2025) | Organizer |
| Summer Fancy Food Show | Food | ~525 | Single area, 49 USD/sq ft (2026) | Vermont Pavilion |
| America’s Beauty Show | Cosmetics | ~500 / ~420 | Set up / bare area | Agency |
Average figures for the sector (standard stand): Food about 800 USD/m², Cosmetics about 740, Spirits about 800, Home about 960, Fashion about 860.
Agency prices include their margin: for the NRA Show, the agency charges about 890 USD/m² compared to about 560 from the organizer. It is always advisable to ask for the list price directly from the organizer or join a national collective (ICE, ICEX, Business France, GTAI), often co-financed. Conversion used for prices in yuan: 1 USD ≈ 7.1 CNY, indicative.
How to choose the right fair
The right fair depends on how ready the company is for the US market, not on its size.
- First time in the USA: Start with a Tier Medium (Winter FancyFair, Americas Food & Beverage, Vinexpo Americas, Cosmoprof Miami) or a national collective in the Tier High fairs.
- Companies from Mexico, Argentina, Venezuela and the Caribbean: Focus on Miami (Americas Food & Beverage, Vinexpo Americas, Cosmoprof Miami, Miami Rum Congress), where Latin American buyers also arrive.
- Already active importer or distributor: Focus on the high tier of your sector and schedule the meetings before the fair.
- Large volumes or private brand: PLMA and Expo West for food, Cosmopack at Cosmoprof Las Vegas for cosmetics.
Before booking the stand
- ☐ FDA registration of the facility and appointment of a US Agent (food and beverages)
- ☐ FDA-compliant labels and nutrition table
- ☐ Registration of the establishment and product listing MOCRA (cosmetics)
- ☐ Federal licensed importer and COLA or COLA waiver for samples (wine and spirits)
- ☐ List price list and logistics plan for samples and goods
- ☐ List of buyers to be met and appointments set before the fair
Choosing the event is just the first step. To learn more about how to prepare for a trade show in the USA, read our article as well. US trade shows and business opportunities, dedicated to preparing for participation in trade shows in the American market.
Link2America it follows the companies through all these steps: FDA registration, MOCRA, export of wines and spirits, Logistics and presence at the fair. Contact Us to build your plan for participation in the 2027 fairs.
Methodological note and sources
Dates and numbers verified on October 9, 2026 on organizers“ websites, press releases, and trade show calendars. The ”to be confirmed” dates should be checked again on the official website before booking. When an organizer does not publish data, we have indicated this; third-party estimates are reported as such.